OUR CEO FEATURED: Kennette helps small businesses get in focus
***FEATURED IN BERMUDA'S ROYAL GAZETTE NEWSPAPER***
Kennette helps small businesses get in focus
Jessie Moniz Hardy
Updated: Jun 28, 2021 08:10 AM
For years, strategic marketer Kennette Burgess preached preparedness to her clients.
Develop your social media presence, said Ms Burgess, owner of Focus Marketing and Development Solutions. Learn how to live stream.
When the pandemic hit a year ago, the clients who listened, were prepared.
“I’m a ‘down the road and around the corner’ forward thinker,” she said. “One of my big clients is a local church in North Carolina. For years, I encouraged them to get live streaming and social media sorted out. When the pandemic came they were ready and were able to keep preaching and teaching.”
It was a similar story with Northshore Medical & Aesthetics Centre. When she helped the Devonshire clinic to launch eight years ago, she emphasised the importance of social media and website marketing.
“When the pandemic happened, Northshore Medical was easily able to transition from in-person doctors to seeing physicians virtually,” she said. “They are still doing that for some patients.”
Ms Burgess is a Bermudian, living in Greensboro, North Carolina.
“I have about sixty clients globally,” she said. “About half of them are in Bermuda.”
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